About US
Insight Architecture provides architectural and cultural travel experiences, events and exhibitions
Insight Architecture has offered in-depth architectural tours in Brazil and other destinations in Latin America since 2013, with each journey carefully designed and personally accompanied by one of our founders or partners, ensuring a thoughtful and high-quality experience throughout.
Our tours are guided by architects, curators, and scholars, offering a deeper understanding of how architecture reflects cultural identity, historical shifts, and contemporary life. True to our name, Insight Architecture is about more than observation—it’s about perspective.
Tours of Insight Architecture are operated by Popeye Ltd Design & Communication, Swiss Commercial Register CHE-104.689.493. Popeye Ltd is a member of Star Swiss Travel Association (star.ch), customer deposits protection regulated by Swiss Travel Security STS (swisstravelsecurity.ch). Insight Architecture is member of the global network Guiding Architects (guiding-architects.net).
Partners
Uli Rentschler
Uli studied architecture in Karlsruhe, Germany. Her working experience includes German and Swiss architecture offices where she realized housing and commercial projects as project manager. In Brazil, before assuming its operational management, she was in charge of the restoration and retrofit works of a listed historic building that housed "Casa Daros", a museum of contemporary Latin-American art in Rio de Janeiro. At Rio's iconic Santiago Calatrava building "Museum of Tomorrow" she led the transition from the commissioning and construction phases to operational management during the Olympics as its operations manager. She is executive member and president of Insight Architecture and guides in German, Portuguese and English and has advanced knowledge in French and Spanish.
Jason Baumann
After his BFA in Visual Communication at the Zurich University of Art and Design, Jason founded Popeye Ltd Design & Communications, an advertising agency in Zurich. He was in charge of creative direction and a member of the executive management. Later he completed an Executive MBA in New York and worked in the area of e-commerce. He is founding partner and executive member of Insight Architecture and also a consultant in the field of strategy, IT and marketing in Switzerland and Brazil. He speaks native German, fluent English, Portuguese and Spanish and has advanced knowledge in French.
Barbara Iseli
Barbara is a multilingual Swiss architect. She graduated at ETH Zurich, and considers herself a "Carioca de coração," a Rio de Janeiro-an by heart, with professional experience in Switzerland and Brazil. At Boltshauser Architects in Zurich, she was project manager for large-scale housing projects and won school building competitions in Uster, Switzerland, and a residential building complex in St. Gallen, Switzerland. In Rio de Janeiro, she was in charge of the conversion of the Swiss Consulate and the design of Swissnex Brazil. She is a founding partner and executive member of Insight Architecture. A native German speaker, Barbara also leads tours in English and Portuguese. She also speaks Italian, French, Dutch and Spanish.